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6min chapter
Hinge: Justin McLeod (2021)
How I Built This with Guy Raz
How to Relaunch a Hookup App
Guy Raz is the founder and CEO of hinge.com, a dating app based in Kentucky. He was inspired by his rekindled relationship with Kate Justin to completely rebuild hinge. The effort to relaunch the app would lead to a dramatic drop in users but an 11th hour investment from a one-time competitor would help me five the brand stay with us. Watch Guy Raz's full story on hinge at 8 p.m. ET tonight on CNN.
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