Round Table China cover image

Gold rush: Young people embrace jewelry!

Round Table China

00:00

Gold Jewelry Trends in China

This chapter examines the growing appeal of gold jewelry among younger Chinese consumers, particularly influenced by popular culture and video games. It discusses the collaboration trends between brands and media, as well as contrasting attitudes toward gold as a fashion item versus a traditional investment.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app