Brave UX with Brendan Jarvis 🇺🇦 cover image

Jeff Gothelf - Innovation, Executives and Humble Pie

Brave UX with Brendan Jarvis 🇺🇦

00:00

The Importance of Storytelling in Product Strategy

The most effective way to influence in a large organization is to tell compelling stories. What's a compelling story? It's a detailed description of your idea that connects data points, it connects facts that make your story plausible or your hypothesis plausible. Designers don't lead with authority, they're not the CEOs of anything, and they're going to lead with influence. If as a designer you become aware that we're hitting the local maximum of something, when you make your pitches for where else to go on the product, tell a good story around it.

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