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3min chapter
How to Build a CRM
Founder University
The Third Failure of Choosing the Wrong CRM
The CRM is only as good as the data you have uploaded. You need to be maniacal about having your team put in accurate information. Choosing the wrong CRM will lead you to endless customizations. It's so important to focus on what is allowed to be included in freeform notes and then what has to be labeled and tracked in fields and tags.
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