What's the Utility of Drinking Chilldheineken?

The value we get from the ownership or consumption of an object, and there's the immediate positive or negative feeling we get from how much we pay for it. I always think that's a really, really wonderful point, because i think it explains why there's a sale's promotion industry. It isn't just a question of, you know, one dimensional transaction between the value of the good and how much you pay. There's a context to it as well. The context is so important. Do you think that factors in with people too?