The News Agents cover image

Matthew Freud knows the secrets of Britain's most powerful people

The News Agents

CHAPTER

Balancing Public Personas: A Complex Narrative

This chapter explores the challenges of managing public personas, particularly in high-stakes scenarios involving figures like Mo Farah, revealing the intricacies of media portrayal and ethical responsibilities. It highlights the profound narrative of a trafficked athlete, the impact of doping allegations, and the use of documentary filmmaking to address child trafficking and reshape public perception.

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