The Evolution of Elevar: Where We Started and How We Adapt With Our Customer Needs
Conversion Tracking Playbook
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Server-Side Tracking - The Next Level Down in Complexity
If your integration is not sending those two parameters back to Facebook, then they are not operating its full potential. The next level down from there is where our lives are going to be significantly impacted even more the next couple of years and this is privacy. So that's where you're going to even work complex with a server-side tracking.
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