The Value of Storage

I think it's about the fact that there's a lag. People still have an attraction or the notion that I need to have this in my utility belt, right? But the value is in a very different way. And so what I'm saying, I don't think it's actually commoditized. It's about being able to preserve what you've done and and respect that they're not trying to make the same progress as opposed to convince them to reactivate because it's their life.