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Articulating the Value of Service Design with Marc Fonteijn

Design Hires Podcast

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How to Engage Leaders in Service Design

Short term focus and limited scope is like those are two very big challenges. If you want to have take a holistic look, if you're surrounded by people who are sort of judged on a three month or a six month period it can be really tough. Connecting your work back to that time you work back to death. That's the only way you'll sort of escape the short term decision making. It might not be our responsibility to think about the marketing department or people who are thinking about copy. Can you really do a good job not thinking about that, not being involved there? I don't know.

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