John: I'm coaching a lot of people now on the why. Don't forget the why as you do all this transactional stuff and as you look at the finances, et cetera. And then also ask the purpose question to individuals that are still there in the organization. Are they purpose driven? It's what they're doing connecting to the larger goal and purpose of the organization. John: We like the fact that the early chapters deal with some of the most challenging things that leaders have to face their own fears or others' fears.

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