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John O'Nolan, Founder of Ghost - the Open Source blogging tool making $7.2m ARR

Scaling DevTools

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Navigating Open Source and Non-Profit Models

This chapter explores the marketing adaptations of a platform in the open-source space, emphasizing the balance between independence and profitability. It discusses the challenges of monetizing cloud services versus self-hosting, alongside the unique structure of a non-profit organization committed to community benefit. Additionally, the chapter delves into the implications of governance and funding strategies, contrasting the operational models of Ghost with larger competitors.

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