#307: How You Build Trust With Your Brand Storytelling
Business of Story
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Building Trust Through Recognizing What We Know and What We Can't Do
i think we build on foundations of false bravado that sometimes work out when we get lucky. We don't always want to get luck. Sometimes we just want to get confident. And i think it's also through the vulnerability of acknowledging what we know and what we don't know, and then how we're going to fill that gap.
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