2min chapter

Decoder with Nilay Patel cover image

Can Substack CEO Chris Best build a new model for journalism?

Decoder with Nilay Patel

CHAPTER

How Do You Manage the Tension With Creators?

The most obvious thing people say to me at growth for substack is they're eventually going to do bundles. Pay us fifteen amonth, you get the fournews letters you want. If we do bundles, it will be bottom up and not topped down. So it'll be writers choosing to bundle themselves rather than us coming and somehow forcing a bundle on people? How are you going to manage the payment split if writers choose to bundle? I don't know. Fairly fairly. Ot ie v, learning learning at speed, right? As you build the creator tools, bundles, aps, those things are ramote, right? They're mote. They can help growth.

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