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How design thinking drives innovation

The Committed Innovator

CHAPTER

The Difference Between Alignment and Commitment

Every transformation of culture around innovation and growth is what I call the difference between alignment and commitment. Alignment is, you know, hey, does everyone want to be innovative? And everyone rarely do people say no. If they're not committed, then that tells you a lot. The dropouts are plentiful, the silence. You should get crickets.

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