Beanie Baby Mania: The Rise of a Collectible Craze

This chapter explores the explosive popularity of Beanie Babies in the mid-1990s, emphasizing the marketing tactics that fueled the craze and the cultural obsession that developed around these collectibles. It recounts stories of dedicated mothers tracking down rare toys and highlights the innovative concepts that made Beanie Babies so appealing to consumers. Through anecdotes and insights, the chapter reveals how this phenomenon not only captivated families but also transformed retail dynamics during its peak.