Subscription Optimization & Pricing Strategy
App Marketing by App Masters
00:00
How to Build an Effective Onboarding Process
Don't let them just to click on cancel and cancel if you have enough cancellation or the next door. Let them to some of boarding process, show them all the value propositions that they're gonna lose after canceling. If there are annual subscribers, ask them to switch to monthly or give them a discountor ask them to contact to sport. You can also play with dark patterns like Amazon prime cancellation or audible Cancellation. So yeah, we say it's very, very effective and I know a lot of people who did it and it's very effective for them too.
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