Coffee, Values, and Humanity: Direct Response Lessons From The Marketing Mercenary With Ron Lynch - I Love Marketing Episode #459
I Love Marketing
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How to Evaluate Someone's Idea
Innovation sells on price. So I have a hard time selling commodities because the market doesn't know how to sell them. There's so much of that saying if you don't pay, they don't pay attention. If I charge someone a thousand dollars to sit with me for an hour or two, they're probably going to implement what I said. Yeah, they'll take it way more seriously. Then there's people that I won't charge. Known quantities are completely different than unknown quantities,. But it's how you kind of separate the unknown quantities. In a $25,000 day, I actually go in and do research and they provide me the research. It's like a
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