
Why a Book Is the World's Best Business Card with Chris Voss
On Good Authority: Publishing the Book that Will Build Your Business
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The Book Book Is a Game Changer
The book is a game changer because then it's free market. There's no downside anywhere if you want, if you wanted to see it. Even if the only people that actually pay for copies are your parents. That's an advertising space. Like, all right, you want some of our valuable real estate. It always comes back to the team. They lead you even if they're the wrong person, they lead you to the right person. Yeah. Just keep going, keep, keep long, long the team.
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