The Business of Fashion Podcast cover image

How Skims and On Create Cultural Relevance

The Business of Fashion Podcast

CHAPTER

Innovations at the Intersection of Sports and Fashion

This chapter examines the dynamic relationship between commerce and culture through the journey of a shapewear and sportswear brand. It highlights the significance of innovation in product development, collaboration with athletes, and the merging of fashion with sports to enhance brand identity. By showcasing unique partnerships and cultural relevance, the discussion emphasizes how brands can meet consumer demands and redefine their market presence.

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