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The Perils of Audience Capture
There's an interesting situation occurring online that relates with this in the content creation world. Nicki Kado Avocado used to be a vegan violin playing YouTuber. Now he is 350 pounds permanently in and out of the doctor, because he says the person was subsumed by the persona. That's absolutely tragic. And it's kind of our fault, really, as a society to be incentivizing that kind of thing.