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Tinder Changed the Game - from Land of the Giants: Dating Games
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The Impact of the iPhone on Online Dating
The majority of online dating up until then was happening on desktop. Tinder took online dating from a sit down activity to something you could do while walking, talking, even going to the bathroom. Sean Rad had recently pitched a dating app called Matchbox at a company hackathon. The iPhone was becoming widely available in the US.
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