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Value Pricing Cuts Both Ways

Ditching Hourly

00:00

Do You Bill Hourly for Domino's Pizza?

value pricing is a perfect fit. It allows you to capture more value from the project than you possibly could at an hourly rate. For Bob's pizza, where the labor intensity is high, but the perceived value of the project is low, value pricing straight doesn't work. If he paid more than a few thousand bucks for all that work, he'd feel like he was losing money on it.

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