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🪖“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

The Best One Yet

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Converse's Basketball Renaissance

This chapter explores Converse's strategic shift back to basketball, marked by a partnership with NBA MVP Shea Gilgis Alexander and their innovative dating show, 'Chuck Mates.' It underscores the brand's efforts to reestablish itself in the basketball community while integrating popular culture to enhance its image.

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