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Faisal Siddiqui - How to build a big brand on a small budget
Let's talk branding
Brand Strategy
"I think being as close to the client as possible is a great way of developing trust and setting up the conditions to allow for a more ambitious brand strategy" "Odd agencies ave fucked themselves, because they don't engage with the business. They probably already pitched their idea up front, so there wasn't time to do any actual deep digging," he says.
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