How Can Restrictions Work in a Marketer's Favor?

Marketers often like boldest campaigns that originated from the lowest marketing budgets and most restricted timelines. "There is no time for bureaucracy to creep into the process," says Mark Wohlfelder, Nike's senior vice president of brand strategy. The famous Ronaldinho crossbar Nike film was released on this young social media platform called YouTube in 2005; it hit a million views soon after.