It was 8:20PM.

I was just walking out of my kids room after reading them a story called Hair Love for the second time.

I walked down stairs, made a cup of tea and opened my phone. It was an email. An email from someone who worked at LinkedIn.

It turned out that someone at LinkedIn had caught some of my content online and was interested in learning more about whether or not I’d be interested in recording a course for their learning platform – LinkedIn Learning.

A platform where millions of people around the world go to learn about topics like Salesforce, Public Speaking, Accounting, HR and so much more.

In this episode, I share why I ultimately said yes as well as 3 principles that have fundamentally changed the way that I approach my content creation.

1. Create content that shapes culture.
2. Content compounds over time.
3. Distribution rules everything around me.

Take my LinkedIn Learning Course here > https://www.linkedin.com/learning/content-marketing-distribution-strategy/content-distribution-strategies-for-marketers?autoplay=true&u=76863578

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Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

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