2min chapter

Marketing Against The Grain cover image

The State Of A.I. In 2023: Useful Tools Vs Hype (#120)

Marketing Against The Grain

CHAPTER

The Importance of Personalization in Marketing

AI is helpful, but not ready for prime time. It's getting us much closer to making these segments of one. And that's going to lead into things like the kind of AI support and BDR sales rep kind of lead motion and bot experience. I'm trying to get back into tennis. We're going to make K-Lated this summer. we're going to go to France, drink some wine, do a podcast. You have way oversubscribed yourself. Enough is enough. I need to have a life.

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