Marketing Lesson - You're Not Hedging Your Bets

Sometimes people resist doing the basics of marketing, like sending out their news letter. You're not looking for the one to be the thing that changes everything. And when you're in business for a while, you'll start to see those patterns emerging overtime. So i know that 25 to 30 % of people will open my news letter. But it's not the same 25 % of people every time. For some people, they're busy, they're on holidays, it goes into their spam filter that week because there's a word that i used that the spam didn't like. There will be people who willsubscribe from you and others who don't love your language, or your pace,