Infara dot market didn't have a brand name that people related to. It was just another unknown entity trying to digily disrupt beetobe construction. Yet it built up the business from scratch and manage to make a mark infera. grasim is following infradot market's play book - get manufacturers to list their wares, grab users and drive sales then launch private labels for themselves. But the hard part will be convincing other manufacturers to let it distribute their products.