sunday is basically a performance influencer company that uses the power of creator, influencers, makers their platforms. We deploy these creators on behalf of the brands that we work with to a create awareness for campaigns. And it's also an opportunity for us to give access to the creative economy to people for a very low threshold. You could be a farm girl in indiana, and all you have is a sell phone and a instrugram following, and you can work for this platform - even through these brands.
Speaking with John Boiler, co-founder and CEO of the global ad agency 72andSunny.
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For more information about Future of StoryTelling, check out fost.org
The FoST podcast is a production of Future of Storytelling and Charts & Leisure.
Produced by Luke Gernert, Anna Hall, Jason Oberholtzer and Mike Rugnetta, with support from Camille De Beus, Shannon Fanuko, Anna Huff, Meghal Janardan, Weronika Jurkiewicz, Zoe Margolis and Megan Worman.
Edited by Garrett Crowe. Mix and music by Michael Simonelli.
Hosted by Charlie Melcher.