Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.
Zach and Natalie cover:
- How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges
- The power of video content in creating engaging and effective product launch campaigns
- Best practices for collaborating with sales teams to develop impactful sales enablement materials
Timestamps
- (00:00) - - Intros
- (06:17) - - How to Launch Without the Product
- (08:52) - - Refining Insights for Successful Product Launches
- (15:10) - - Content and Privacy Regulations
- (16:24) - - Crafting a Buyer-Centric Positioning Strategy
- (20:36) - - Strategic Startup Audio Feature Launch Approach
- (27:52) - - Working with B2B Influencers
- (33:09) - - How to Approach Sponsored Content in B2B
- (37:07) - - Measuring Engagement on LinkedIn
- (43:52) - - Communicating with Sales
- (52:10) - - Improving Buy-In and Time Management for Launch Success
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.
What those companies need is automated scheduling for qualified leads.
And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
