The Essentials of Strategy
The Soul of Enterprise: Business in the Transformation Economy
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The Pernicious Business Myth
I do more of a purpose guy than the mission's vision values. I used to, but I don't anymore, but but we've said a thousand times on this show. The mistaken belief that the purpose of a business is to is to make a profit. That was it for Bezos. He cared about free cash flow per share. And you kept saying margins. Can’t pay my electric bill. Yeah. Mm hmm.
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