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#51 Avoiding Death by Discovery with Doug Landis, Growth Partner at Emergence Capital

Winning the Challenger Sale

CHAPTER

Are You a CFO or a Buyer?

"If I sat here and banded every call I had, I would have zero pipeline," he says. "I swear they acted like I said, I'm going to kick your baby." He adds that both qualification and discovery are 1000% for the seller, not the buyer. 'We just get so myopic in what we need to accomplish'

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