50. Insights-powered ABM | Citrix
Let’s talk ABM
How to Overcome Misconceptions About ABM
I think the thing that I've seen probably work the most is I used to be ahead of sales as well. So I now do marketing 100%. But previously, I used to do sales and marketing. And I think sales, the sales side of me, love success,. loves to chase, loves to win, loves to celebration. Over-communicate success is contagious. People will want to know about this. What would you say is the greatest misconception about ABM? That it's a quick win. Let's see results in the first three, six months. Because you can do if you're lucky, but really it's longer. It's a longer, slower burn, but greater
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