#8: Where's the Barbie business pop? Why brands beat marketplaces
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The Importance of Experiential Experiences in Digital Marketing
The Taylor Swift thing is like this immersive story experience, right? You can connect with all the other people and you're getting a 1300 ticket value. The entire Barbie thing to theme parks is really just a superconductor play. That's where you're going to get your highest ticket prices and your largest margins.
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