3min chapter

Offline with Jon Favreau cover image

Did Clickbait Kill Buzzfeed and the Digital Media Era?

Offline with Jon Favreau

CHAPTER

The Problem With Buzzfeed's Ad Support Model

Buzzfeed should have pivoted toward a different kind of business, you know, news companies that do advertising present themselves to advertisers differently. It's not impossible to run a media company based on advertising and other revenue. But it is this incredible, incredibly scaled down ambition honestly from global public square where by the way everything is free.

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