4min chapter

All It Takes Is A Goal cover image

ATG 96: How to spark creativity when you feel like there’s none left - my interview with innovation expert Jeremy Utley

All It Takes Is A Goal

CHAPTER

Are You Going to Make Me Creative Today?

Most people think about innovation as this lightning bolt moment, you know, this just happens suddenly. But when it comes to creativity or innovation, if you ask people, what are your scales? What are your laps? You're not like asking to be dropped off in the middle of the ocean next week if you never swum before. If you want to be more creative, thinking in terms of like, if you're going to play the piano, you got to do your scales. And then I go, well, how long did it take you to develop ability? Most people will say years and I'm still not there yet is almost always the next thing, right? Yeah.

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