5min chapter

Lenny's Podcast: Product | Growth | Career cover image

Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Why You Shouldn't Be Selling as a Founder

The way that B2B organization scale primarily is by adding more salespeople who then have customer facing meetings with prospects. So, you know, take 50 at bats, take 100 at bats. What's known in in sales land as opportunities for every cohort of 10 that you engage. The only way we're going to get to success is if we don't have Lenny go and like sell from morning until night.

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