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The Community-Led Growth Show - Episode 08 w/ Grace Cheung, Social Media & Community Manager at Lattice.
The Community-Led Growth Show
Lattice's COVID Brand Advocacy Play Over the Pandemic
The global pandemic really brought into the forefront of being things that companies needed to fix. A lot of companies are working from an office with maybe a few people working remotely and they didn't really know how to operate efficiently in that way. Lattice launched it originally, of course, as this brand advocacy play. It ended up growing into this thing that really helps the Lattice brand because we're offering this super valuable space to them.
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