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Navigating the Business of Belonging with David Spinks

The Community Experience

CHAPTER

Building a Community for Your Customers

If you are not already engaged with your audience or customers, you're not necessarily ready to build a community yet. And where we're organically seeing people want to be involved, want to take action, want to be a leader. You make it easier for them. You give them an official role and resources that encourages them to want to contribute in greater and greater ways.

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