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PART II — Joe Rohde: Exploration, Deep Research, & Narrative Placemaking

Masters of Storytelling

CHAPTER

Effective Planning and Research in Narrative Placemaking

This chapter emphasizes the meticulous planning process essential for narrative-driven projects, advocating for clear vision-setting early on and prioritizing key elements over excessive details. It discusses the vital role of estimators in decision-making and the significance of immersive, on-site research to capture the essence of a location authentically.

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