Carbon Footprint Isn't the Problem, It's the Problem

Carbon footprint invented by Ogilvy and Mayler for British Petroleum in the 1980s to make people feel guilty about their personal behavior. There are lots of ways we can change our culture and every one of us, including me, is a hypocrite. We're not asking, we don't need to stop being hypocrites. What we need to do is speak up, organize, see the systems and then work with other people to challenge them and change them.