Year in Review: Culture, Tragedy, and Viral Moments

This chapter examines key events from the past year, notably the Titan submersible disaster and its implications for extreme tourism. It also explores the cultural phenomenon of 'Barbenheimer' and the intersection of marketing with public engagement, alongside the viral incidents within the aviation industry. Additionally, the speakers reflect on environmental issues, such as air quality concerns in New York, and the impact of generative AI on society.