Building a Strong Culture and Trust Through Deposits

Exploring the significance of prioritizing customer benefit over short-term gains to foster a robust company culture, emphasizing the need for consistent 'deposits' in the culture bank. The analogy of building trust through 'balls' in a jar and the risk of losing trust by overturning the jar showcases the delicate balance in cultivating trust within an organization.

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Welcome to The Eric Ries Show. I sat down with Dustin Moskovitz, founder of not one but two iconic companies: Facebook and the collaborative work platform Asana. Needless to say, he’s engaged in the most intense form of entrepreneurship there is. A huge part of what he’s chosen to do with the hard-earned knowledge it gave him is dedicate himself and Asana to investing in employees’ mental health, communication skills, and more. All of this matters to Dustin on a human level, but he also explains why putting people first is the only way to get the kind of results most founders can only dream of. We talked about how to get into that flow state, why preserving culture is crucial, his leadership style and how he decides when to be hands-on versus when to delegate, and how Asana reflects what he’s learned about supporting people at all levels.

Dustin sums up the work Asana does this way: “Our individual practices are meant to restore coherence for the individual, our team practices are meant to restore coherence for the team, and Asana, the system, is meant to try and do it for the entire organization.” I’m delighted to share our conversation, which also covers:

• How he uses AI and views its future

• Why he founded a collaboration platform

• How he applied the lessons of Facebook to building Asana

• Why taking care of your mental health as a founder is crucial for the company as a whole

• His thoughts on the evolution of Facebook

• The importance of alignment with investors

• His philanthropic work

• And so much more

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