How to Promote Your Podcast Without Feeling Salesy
School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast
How to Get Honest Feedback When Starting a Business
John: Focus groups are hard to run really well, so I would generally suggest doing either the one to one interviews or doing the surveys. He says for most people when they're starting, you're going to be doing this yourself. "You don't ever get anybody being influenced by somebody else's opinion"
In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses. They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additionally, Dave shares information about cleared music streaming and its potential impact on the music industry. Overall, the episode provides valuable insights and recommendations for podcasters and online course creators.
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Connect With John Ainsworth and Data-Driven MarketingThe Art of Selling Online Courses Show
Technology Recommendations
Stitcher Replacements
Castamatic.com (ios only)
Overcast.fm (ios Only)
ClickFunnels Alternatives
Clickfunnels ($127/month)
Convertpages (one-time fee $49)
Swipepages ($29/month)
Mentioned In This Episode
Join the School of Podcasting Community
Should I have a Christmas Sale? (one of John's favorite episodes)
The Art of Selling Online Courses
Neil Hedley Copywriting Course
Ray Edwards Books (aff)
Timeline
00:00:00 - Introduction 00:00:37 - Opening 00:01:33 - Profit From Your Podcast Book 00:02:09 - The Art of Selling Online Courses 00:03:04 - The Dangers of Focus Groups 00:04:50 - Encouraging Honest Feedback 00:07:06 - Common Mistakes 00:09:36 - Picking Your Niche 00:11:15 - Benefits of Podcasting 00:12:40 - Getting Listeners On Your Email List 00:16:12 - Join the School of Podcasting 00:17:12 - Podcasting Newsletter () 00:17:30 - How to Overcome Feeling Salesy 00:18:17 - How Dave Does His Newsletter 00:18:34 - Switch From Selling to Helping 00:19:28 - Pimpyourfunnel.com 00:20:51 - John's Favorite Episode of His Show 00:22:45 - Preferred Platforms for Courses 00:24:42 - Dave Agrees Moving is a Pain 00:25:54 - Something I Noticed 00:28:57 - Question of the Month 00:29:58 - Where I Will Be 00:30:28 - Sticher App News 00:32:44 - New Features in Podcasting 00:35:12 - Join the School of Podcasting Risk-Free
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