Episode 251: Retail Branding with Todd Maute
UI Breakfast: UI/UX Design and Product Strategy
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Retail Branding
Retail branding is essentially a term, a more narrow term that only describes brands that are created by individual stores or not. So like when Lido, an Eastern European company was coming to the US, they hired us to help them take the shape of their product portfolio. We work with those individual teams to think about what is the design strategy for that product mix within that given category under a Lido banner.
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