S03.EP18 - Brand Positioning with Ulli Appelbaum
JUST Branding
Firsttroughest and the Shoes
Firsttroughest and the shoes was a way to express that we do strategy, but we do it creatively. The name is actually also 20 plus years old because before I moved to the US, I had this company entity already. And so the next morning I woke up with a headache and looked at my list and this name stuck with me. So as long as it creates an image in your brain, it's what works with me.
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