Inside the ideas factory - demystifying creativity
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The Importance of Place in the D-School
The way you describe your connection with the D-school originally, it sounds very kinetic. It sounds like energized, like you're in this sweaty room. So I'd love to know your perspective on how important being in the same room is for the sorting of ideas. And whether there's any awareness that we need to have about the importance of place. We've heard some organizations talk about creating their own experiential labs. Do you see any substance in that?
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