Eat Sleep Work Repeat - better workplace culture cover image

Inside the ideas factory - demystifying creativity

Eat Sleep Work Repeat - better workplace culture

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The Importance of Place in the D-School

The way you describe your connection with the D-school originally, it sounds very kinetic. It sounds like energized, like you're in this sweaty room. So I'd love to know your perspective on how important being in the same room is for the sorting of ideas. And whether there's any awareness that we need to have about the importance of place. We've heard some organizations talk about creating their own experiential labs. Do you see any substance in that?

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