Level Up Your Virtual Events with Rebecca Silver
B2B Growth
00:00
Using Events as a Lead Generation Tool
I think events are the number one thing in marketing that spans the whole funnel, truly, from stare to finish. So at the top of funnel, you can use events as really fective lead gen tool. And then once you know people attend the event, you know that it's a really engaged set of individuals tha you can continue to speak to and share content that's relevant for them.
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