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REWIND: Molly Wood on Tech, Money and Survival

Climate One

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Climate Is the Ultimate Market Failure

I think what I found was that so many of the conversations about climate in media, even you see it still, haven't helped us and figure it out in editors. There is this sense that climate coverage is like vegetables. It's the kind of bummer thing that you have to put on the plate and audiences don't respond to it. That's a big reason why it took me so long to start doing climate coverage in earnest because people thought no one would listen to it.

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